Amy Hoy & Alex Hillman – 30×500 Academy(GB)
“I’m currently at a low point, exhausted with validation, the lean startup game, being pulled from idea to idea and failing. I’m most exhausted from not being able to know what my audience wants.”
This is a real, live email we received from a real, live person just like you. Maybe you’ve said it yourself. Maybe you’re even the person who wrote it.
Maybe it’s “just business,” but the failure sure as hell feels personal.
You’re stuck in the vicious cycle of “great ideas”
You have a great idea!
You build your great idea!
You ship it! It’s online for everyone to try and buy!
You wait for the sales to roll in…
…you wait for the sales to roll in…
You struggle to figure out why nobody is buying, and who should buy it. You hope to find a product-market fit by conducting interviews and tests and so on until… you’re fit to strangle a kitten, and then…
Frustrated and exhausted, like the person in our opening, you give up.
You’re exhausted. And what do you have to show for it? Zilch, zippo, nothing.
What should have been one of the most kickass moments in your creative career fizzled out like a sad trombone. Wah-wahhh.
It’s like all your hard work, sweat, blood and tears… never existed at all.
(And that’s if you even get past Step 3: Ship the damn thing.)
This failure seems to be part of creative work.
Makers like us… well, we all start off believing that it’s all about making good things. We all want to believe that “A great product speaks for itself.”
But think about it: How can a product ‘speak for itself’? A product can’t speak, only its customers can. And if you haven’t got your first customer yet, where does that leave you?
You need sales to make sales.
Are creative people doomed to fail at business?
Are the only people able to squeeze money from creative work the cold, calculating MBA-types who exploit it?
No, not at all.
You simply haven’t learned the skills to create things people want to buy. You’ve got the “creating things” part mastered, but it’s the “people want to buy” part that’s failing you.
You’re inexperienced… and you’ve made an inexperienced person’s mistakes.
You’ll keep making those same mistakes forever…
…unless you do something about it.
Listen below to our alum, Jim Gay, explain how he found himself caught up in the same failure loop:
Jim started off making the same mistakes you have… until he took the initiative to level up and learn a better way. He finished and launched his book. He’s gone from a cycle of automatic, newbie failure to earn over $60k on his first post-30×500 product.
He did it by learning to read his customers’ minds.
What if you could read your customers’ minds?
Why make something, then try to figure out “Who wants it?” Why try to convince an unwilling market? Why fail fast? Why fail at all?
It’s all so terribly inefficient.
What if you knew what to do to launch to instant sales?
If you knew exactly what your customers want, you could simply… give it to them: Blog posts, emails, free goodies, launch sequences, product pitches, and finally, the product itself.
You could stop worrying, “will anyone want this?” because you know they do.
You could launch to a substantial list, a list you built, full of people who trust you, who want what you have to offer and make sales on your very first day.
You might even hear the magic words: “SHUT UP AND TAKE MY MONEY!”
Then those customers, those people who bought, would finally enable your work to “speak for itself.” The good news would spread.
You could skip all the heartache and thrashing. Screw “fail fast,” you could skip “fail” entirely.
How awesome would that feel?
Really frigging awesome. Actually, even more awesome than you can imagine.
Every time one of our students gets their first newsletter signup, every time they make their first sale, we ask:
See? You can’t even imagine how wonderful and thrilling it is.
That’s how awesome it feels to know exactly what you can do to make that happen the first time, and every time, again and again and again.
It feels like magic. But it’s not… it’s technique, applied skillfully.
Great news: You can learn to read your customers’ minds.
Sales Safari is our specific, concrete, step-by-step process that will help you understand exactly what your customers need, want, and are ready to buy.
And it delivers scary, mind-reader-y results.
Safari doesn’t require:
…or awkward and artificial interviews.
Safari will get you out there, in the wild, studying your customer in their native habitats. It gives you a systematic way to analyze their behavior, desires, needs, wants.
Then Safari will help you to deliver targeted marketing content that will push all your customers’ buttons. And it’ll help you design a product that will seem so perfectly tailored to your customer, they can’t help but buy.
The only place to learn Sales Safari is in our class, 30×500.
Because it’s not a vague or generic technique that’s floating around out there in the world… Amy invented it, we’ve refined it together, and we use it to build our own businesses.
And over the past 5 years, we have massaged away the “guesswork” associated with research. We added structure and process. The Sales Safari you’ll learn in 30×500 is the most powerful business tool we’ve ever created.
You’ll benefit from 5+ years of field research.
We have taught Sales Safari (as part of the whole 30×500 system) to hundreds of students. Those students have gone on to gross nearly $3 million in total from their 30×500 products.
In 2014, we redesigned 30×500 from the ground up. We moved to an intense, weekend-long Bootcamp format. And man, did it work! More of our students kicked ass and launched with 4- and 5-figure sales.
Naturally, the Bootcamp still wasn’t perfect. (Nothing ever is.) It was extremely demanding to run, and so it was rare and expensive. We had to try to cram everything into only two days. Our impact was limited. We had to turn away as many students as we accepted.
But our goal has always been to teach these ridiculously powerful skills to as many people as possible.
From the start, we’d planned to use the Bootcamp as live field research. To Safari the Safari.
Then we spent 18 months intensely analyzing every Bootcamp:
What did the students do? What did they not do? Who followed through? Who didn’t? Why?
We’ve got a lot of answers to those questions, but the most relevant one to you is:
Why, after learning the exact steps to follow, do some students fail to act?
Here’s what we found:
Look at a failing student and 9 times out of 10, it’ll turn out that they did nothing. Or next to nothing. They didn’t Safari, they didn’t drop ebombs, they didn’t build their list, they didn’t launch anything. They also didn’t ask for help.
Why didn’t they do any of the work?
Underneath all the pointless excuse-making, we have concluded, is a lurking common cause:
To succeed, you need to see & feel results as immediately as possible.
You need little wins, which will build a positive feedback loop, which will keep you in it for the long haul.
There will always be other things warring for your time and energy. Motivation fades.
30×500 Academy is designed to give you little wins from the very first hour.
Our goal is to help you get positively addicted to success. Instantly. We’ve redesigned the class—again!—to give you results as fast as the laws of physics allow.
We’ve ruthlessly cut everything that might stand in your way: info overload, background theory, you name it.
Part 1: Read Their Minds
You learned, above, that no customer = no product. Customers come first. So in Step 1, you’ll start building your customer base right away.
Very first thing: Find your audience and read their minds… stat!
You’ll jump right into Safari. Fact: You’re already surrounded by solid gold market research, and now you’ll finally learn to see it. You’ll become a quick study at spotting pain points… pain points you can start addressing within the very first hour.
Get yourself some of that sweet, sweet instant win.
At the end of Read Their Minds, here’s what you’ll be able to:
create an infinite, endless list of marketing topics (ebombs)
turn your readers into your email list, aka the PROVEN best sales channel ever
write in a way that makes your audience go “OMG, it’s like you read my mind!”
build connection, reputation, and relationships with your audience (which also provides a long-term source of traffic straight to you)
You’ll also learn:
How all that work will lead you straight to a product your audience will love to buy.
How to create marketing content that’ll get you new readers today… that’ll turn into parts of your product tomorrow.
How to generate nearly infinite potential products using 1. your Safari research (above!), 2. our specific, step-by-step system.
Killer. You’ll be stacking up the little wins left and right. Now it’s time to go for the big wins.
Part 2: Build the Business
Your audience is growing. They’re loving your ebombs. They’re signing up for your mailing list. Awesome! Go you!
Now it’s time to get nuance-y. Now it’s time for Part 2: Build the Business.
You’ll learn to analyze more complex, nuanced pain in your audience… spotting the less-obvious, even the downright hidden. You’ll learn about the words, worldviews and beliefs that repel… or attract. You’ll master Safari ne plus ultra.
And the reason for this is… well, you’re gearing up to design a product and ask for money. The stakes are higher. The level of detail needs to be higher, too.
At the end of Build the Business, you’ll be able to do:
design and create the 10+ most successful types of ebombs
write a pitch (a sales pitch) that’ll have your customers reaching for their wallets
plan and scope your very first tiny product
plan and create your very first launch sequence
And every element—what type of product? what will it look and feel like? what type of approach? what format will the launch content be?—will be tuned to your audience.
“Why not put all this stuff in Step 1?” you might be asking.
Simple: You don’t need this stuff to start racking up little wins, readers, and subscribers. Until you’ve got a growing readership, list, and big ol’ pile of Safari data, it’s a distraction from doing. And we’re all about getting you doing and winning ASAP.
30×500 Academy will take you from zero to launch
And once you experience how the “boring” Sales Safari gives you mind-reading superpowers, you’ll never again revert to “great idea” spray & pray. You’ll never again waste time building something nobody wants.
This is the very first 30×500 that you can do on your time, at your pace.
The brand new 30×500 Academy program is designed from the ground up to help you work at your own pace and on your own schedule.
You’ll get all the great, battle-tested systems from our sold-out 30×500 Bootcamps, and tons of new tools to help you…
Grow an audience of your very own, even if you’re “a nobody”
Bypass idea hell, and figure out exactly what to build for those people
Build a scalable, repeatable marketing process
Pitch your product in a way that makes your customers cry, “shut up and take my money!”
Organize your data and progress, now and forever. Including our new 30×500 Brick Stacking Canvas!
The 30×500 Brick Stacking Canvas connects everything in the course and gives you a birds eye view of what you have and what you’re working on next. We’ve also used the Canvas as the core of all of our new lessons & exercises.
Name Product: Amy Hoy & Alex Hillman – 30×500 Academy(GB)
Market price: $1599
Author: Amy Hoy & Alex Hillman
HOME (more info)
SalesPage (more info)
DOWNLOAD HERE: http://businessguideoffer.com/amy-hoy-alex-hillman-30×500-academygb/