Brian Dean – SEO That Works Advance 2015 (Open)
How to Rank a Website that Generates
Traffic, Sales, and Customers 24/7
The One Thing You Can Do to Get More Search
Engine Traffic Right Now
A Backlinko subscriber, John, sent me this email a few weeks ago:
“I’ve been doing SEO for over 3-years now. I keep my site updated with quality content. I even promote my content on social media. But nothing seems to be working.”
I want to emphasize something for you:
John is a hard working guy that knows the ins and outs of SEO. He’s a legit entrepreneur with a successful business. But despite his hard work and dedication, he isn’t getting the results he deserves.
But John’s story isn’t unique…
Statistics show that 71% of websites get less than 200 visits per day. That’s not enough traffic to build a business on.
And even if you are getting decent traffic today, you probably have the potential to increase that by 2x, 3x or even 5x from where it is today.
This means — whether you’re an SEO agency that wants to deliver results for your clients or a business that relies on search traffic to survive — you’re at risk of missing out on the traffic that you desperately need.
Forget “Great Content”. Learn How to Leverage The Right TYPES of Content For Links
I’m usually a pretty laid back guy…
But there’s one thing that really gets under my skin:
When I read an article from a so-called “SEO expert” that claims the secret to high rankings and organic traffic is to “publish great content.”
Tell me if this sounds familiar:
You spend days — and maybe even weeks — working your tail off on a blog post, article or infographic that you hope will light the world on fire.
You hit “publish,” share it on Twitter, and maybe let your email list know about it.
When your head hits the pillow, you sleep easy knowing that you just published something that’s going to be huge.
You wake up the next day expecting a tidal wave of traffic and dozens of authority links. You’re so excited you’re almost reluctant to login into Google Analytics.
But when you log into see your traffic stats…
Even worse, when you check your rankings a few weeks later, you wince as you see your competition sitting pretty at the top of Google…
…while you struggle to crack the first page.
That’s when you say to yourself:
“This is BS. My content is WAY better than theirs. How in the world are they outranking me?”
So you log back into WordPress and give it another shot… hoping that one of your articles will go viral and put your site on the map.
And you repeat the process until one day you throw your hands in the air and say “I give up!”
This is what I call the “publish and pray” approach. You publish something and HOPE that it generates high quality backlinks and “goes viral.”
(Trust me, I’ve been there)
Unfortunately, hope doesn’t pay the bills.
And even though you might get lucky once and a while, “hope marketing” isn’t a reliable strategy if your business needs search engine traffic like the desert needs the rain.
The thing is: it’s not your fault.
I know you work hard on your site and on your content. And I’m sure that if you asked 100 people, 99 would say your site deserves a top 10 spot.
But it’s almost impossible to know where to begin when every article you read shells out fluff advice.
It seems like almost every SEO blog post out there has the same vague advice like, “publish great content” or “focus on inbound marketing.”
As you’ve probably seen firsthand, the “great content” approach sounds nice in theory…
…but it doesn’t bring you the results that you deserve.
But there’s a better (and easier) way…
How my Proven Content Templates generate quality links and targeted traffic
I tried the whole “if you build it, they will come” approach to SEO and content marketing.
In fact, my very first site was in the weight loss niche.
And because I was fooled into believing what these “content cons” were spewing about “great content”, I thought that all I needed to do was push the “publish” button.
Needless to say, that strategy (if you can even call it that) was a HUGE flop.
That’s when I decided to learn how to develop the right TYPES of content
Since then I’ve tested dozens of different content formats…
…and discovered a minority that work almost 100% of the time.
In fact, I’ve developed 7 proven Content Frameworks that are engineered to go viral and rank in the first page.
These Content Frameworks are simple “plug and play” content templates that get results.
Best of all, I’ve successfully used these Content Templates in almost every industry under the sun — including insurance, pest control, investing, and dog training.
So even if you or your client is in an obscure or competitive niche…
…you can generate targeted traffic and authority backlinks using my 7 proven Content Frameworks
Tap Into Proven Link Building Strategies That Generate Lasting Results
Let’s face it:
Even with all the buzz about social signals, you and I both know that backlinks are what get you to the top of Google.
But if you’re like most people, you’re struggling to build links without having to resort to the “usual suspects” of link building strategies, like infographics and guest posting.
The truth is this: Building links in today’s post-Penguin world IS harder than heading to your favorite internet marketing forum and buying the latest spammy link package…or by publishing a press release on PRWeb.
That’s a fact. And even if you are able to build a handful of quality links to your site, there’s that little voice in the back of your head that asks you:
“This might work now. But how do I know this isn’t going to bring on a Google penalty in a few weeks?”
In fact, when I hop on a conference call with one of my digital marketing agency clients, one of the first things they ask me is:
“With Google moving the goalposts every few months, how can we possibly know which strategies will work our clients over the long-term?”
Unless you can afford to lose out on 90% of your search traffic when Google unleashes their next update, you need to be VERY careful about the link building strategies that you use (and how you use them).
How to Build Links That Work Today
It turns out that most people go about link building the wrong way. When I ask people what link building strategies they use, they usually say things like, “guest posting” or “infographics.”
Sure, there’s something to be said for some of these link building techniques (Actually, I’ve added a few patented twists to all of these techniques. And I’ve found that a few simple tweaks tends to increase their impact ten-fold).
But if they’re the only strategies that you use, you’re in serious trouble.
Because if there’s one thing we’ve learned over the last few years, it’s that relying on one — or even a handful of link building strategies — is a recipe for disaster.
And if the strategies you use are the same exact techniques everyone else is doing…
…well, let’s just say it’s only a matter of time before your site drops from Google’s results like a stone tossed into the ocean.
Trust me, I’ve been there.
Back when I first started in SEO I would launch a site and blast it with whatever links happened to be working that month.
Sure, I’d rank for a few weeks, but the results didn’t last. After more than 30 Google knockouts, I decided to lift myself off the canvas for the last time.
I was determined to find lasting strategies that ranked sites quickly… and kept them there for good.
It took years of hard work and tireless experimenting, but I’ve developed a number of techniques that work over the short AND long-term…
…including powerful twists to tried-and-true link building strategies that make them 5-8x more powerful.
Best of all, these strategies are MUCH more effective and MUCH easier than the link building techniques everyone else is doing.
(You’ll learn more about how I used these techniques to take Backlinko to the first page for insanely competitive keywords in Module 3 of SEO That Works)
To give you an example, I walk you through “Renovation Link Building” in Module 3.
It’s a strategy that I’ve never seen discussed in public.
And it’s one of the secret weapons that I’ve used to build links from massive authority sites, like the University of Michigan.
Best of all, you don’t need a huge marketing budget or 10-person team to tap into this powerful and scalable link building technique.
Leverage a Proven, Step-by-Step Plan That Gets Results
I can’t emphasize this enough: Unless you have a proven, step-by-step plan in place, you’re flying blind with your SEO.
Because they don’t have a proven blueprint, most people tend to ask questions like:
“What anchor text ratio should I use?”
“What’s the future of guest posting?”
“What’s if I have a client in an obscure niche?”
“What about social signals?”
I don’t know what else to say but this:
These questions DON’T MATTER.
When you find yourself asking questions like this, it means that you’re worrying about things that don’t make a difference AT ALL.
And unless you know what you need to be focusing on, you’ll never be able to get consistent results.
What’s the solution?
A proven, step-by-step blueprint that shows you EXACTLY what you need to do and EXACTLY how to do it.
Because once you have a proven plan in place, you’re set.
There’s no guesswork and nothing to figure out.
Just follow the steps, do the work, and you’re good as gold.
Here’s what a few SEO That Works graduates had to say about my approach to SEO:
The Way I See It, You Have 3 Options:
Option #1: You Can Figure It All Out On Your Own
This is the “strategy” that most people take…
…and it hurts them.
Sure, you can try to put the pieces together from blog posts, forums and YouTube videos.
But that would take YEARS.
(If you’re lucky enough to turn the information out there into a step-by-step system at all)
After all, it took me over 4-years of tireless reading and experimentation before I had a step-by-step plan in place.
As I’m sure you’ve seen firsthand, the SEO information you come across online is often conflicting, confusing (and more often than not), flat out wrong.
All this conflicting information makes it almost impossible to turn the content you read into a step-by-step blueprint.
But here’s the thing:
I’ve already done all the hard work for you. I’ve run countless experiments over the last 4- years.
I’ve gone through the struggle of “putting the pieces together”.
And I’ve come out the other side with “impossible” first page Google rankings (as I showed you above).
And I’ve packaged my system into a proven, 5 week blueprint that anyone can follow.
Option #2: Hire an Agency
This option is like walking through a minefield.
Sure, you may end up without a scratch…
…but more often than not, you’re going to get blown up.
I can’t tell you how many people I’ve met that got burned by shady SEO agencies.
And even if you find a reputable one, you’re looking at a $10k/month retainer.
Plus, I consult for a lot of the big, US-based white hat SEO agencies. And I can tell you firsthand that there’s nothing special going on in those offices.
Now it’s time for option #3…
Option #3: Follow a Proven, Step-By-Step Blueprint.
You came to this page because you’re serious about your online business…
…and you know that to grow your business to where you want it to be, you need more targeted traffic.
That’s why I’m going to show you how to take the advice you learned today, and turn it into a step-by-step blueprint for first page rankings and targeted traffic.
I’ve developed an online training course that cuts out the noise, fluff and conflicting advice…
…and shows you EXACTLY how to get more traffic, leads and customers using white hat seo.
Let Me Break this Down for You
Now’s the time to decide whether SEO That Works is right for you.
Before we dive into what you get in my premium training course, let me tell you who this program is NOT for:
If you’re trying to rank spammy, 5-page sites like best-silver-toasters.info close this page. This course is for people that are serious about building a profitable business online.
If you’re selling scammy get rich quick schemes, my course isn’t for you. I don’t want to help people that rip other people off.
If you’re looking for a push-button piece of software that will build links “on autopilot,” stop reading and move on with your life. This course is for people that want to build baller links from authority blogs and news sites.
If you say “yes” to any of these questions…
…then SEO That Works is PERFECT for you.
Are you a digital marketing agency that wants to blow your clients away with outstanding results? Then SEO That Works is PERFECT for you.
Are you an ecommerce site owner that wants to get more sales from SEO? SEO That Works is PERFECT for you.
Are you in charge of your company’s SEO and want to deliver results day in and day out? SEO That Works is PERFECT for you
Are you an affiliate marketer that wants more commissions? SEO That Works is PERFECT for you.
Are you a freelance writer, graphic designer or web designer that wants more high-paying clients knocking on your door? SEO That Works is PERFECT for you.
If you said “yes” to any of these questions keep reading so you can learn exactly what you’ll get from your investment in SEO That Works.
“But Will This Work For Me?”
My system has been used by over 1,000 students, in 33 countries, and in 43+ different industries.
But don’t take my word for it.
Fast Track SEO Success
This module is all about putting you on the fast track to SEO success. You’ll learn how to rank a new site — or an existing site — in record time. These are the exact first steps I take whenever I launch a new site or take on a new client.
Here’s exactly what you’ll learn:
My #1 secret for creating the ONE type of content that people love to link to and share (and not just shares from anyone…shares and links from authority site owners in your niche).
The ONE thing you need to have on your site if you’re serious about generating backlinks, social shares, and referral traffic. I call it a “PP.” I’ve found that most sites that struggle can turn things around simply by adding a single PP to their site.
Why you should avoid long tail keywords like the plague… and what keywords work much better.
The “weird” approach I use to get influential bloggers and journalists to share my content with their audience.
How to Publish Content that Attracts Links, Traffic and Customers
By the end of this module you’ll be able to generate content that you can leverage for authority backlinks and targeted traffic over and over again. How? By tapping into my 7 proven Content Frameworks.
For example, I’ll show you:
The 7 “plug and play” Content Frameworks that I use to build links and drive traffic (including LOTS of real-world examples and case studies)
My step-by-step system to creating viral infographics. This system was the secret behind not one, not two, but SIX of my viral infographic campaigns (across several different industries).
How to use The Trademark Technique to generate buzz and establish yourself as one of your industry’s go-to experts.
The Crowdsourced Manual: My first Crowdsourced Manual has brought in over 60k unique visitors (and ranks above Search Engine Watch, Search Engine Land and Forbes for a very competitive keyword).
How to promote your content and get backlinks from authority sites
You may remember that I mentioned that I was able to get links from national news outlets, online magazines, and leading industry blogs on demand…without any connections.
Here’s where you learn how to do the same thing.
Here are some of the things you’ll learn about in Module #3:
The dead-simple system for finding authority site owners that WANT to add your link to their site (it sounds crazy right now, but when you see it you’ll say: ” Why didn’t I think of that?”).
How I use Content Amplification to promote my content the right way (hint: this has NOTHING to do with posting on Facebook or Twitter).
The secret to email outreach that actually gets results (I give you over 20 proven, word-for-word email scripts)
The Applesauce Technique, and how it lands me authority links in every niche that I use it in (this works REALLY well).
In the final module I’ll unveil my secret stash of advanced on and off-page SEO strategies that get results (FAST). These are the same tactics I turn to whenever I need to give one of my sites a quick — but significant — boost.
These are a few of the things you’ll learn in this module:
Wet Clay Link Building — a technique that literally delivers link building opportunities to your inbox each and every day.
How to double the effectiveness of your on-page SEO with The W.A.G. Technique.
My exact, step-by-step process for finding easy white hat link opportunities within minutes.
Why The CTR Magnet Method drives more search engine traffic to your site within days (not weeks or months).
This is a Complete SEO System for Ranking
in Any Niche!
As you can see, SEO That Works is a comprehensive business training course that shows you EXACTLY what you need to do to get results.
How much do you think other business training courses like this tend to cost? $10,000? $8000? $7000?
I’ve shopped around and found that most of the other comprehensive, fluff-free business training courses out there cost at least $5,500.
And if you were take a similar training as a college course, you know that would set you back AT LEAST $6000 (not to mention all the money you’d need to cough up on registration fees, books, and materials).
And I don’t think I’m exaggerating when I say that the course content in SEO That Works is head and shoulders above what you’ll find elsewhere (if you can even find it at all).
Before I get into how you can register for SEO That Works, let me show you the bonuses you’ll get when you invest in the course today:
Then it’s Time to Take Your Game to a Whole
Because I want you to get nothing less than mind-blowing value from the course, I’ve included a number of extra bonuses and advanced trainings in SEO That Works.
After you’ve finished the course itself — and are looking to master local SEO, PR or Social Media — these bonuses will hook you up.
I could easily sell these training sessions as a standalone course (they’re that good).
But I first and foremost want to make sure that SEO That Works is the best business training course on the market. Period.
That’s why I’ve included them at no extra cost to you.
Small Business PR Secrets
In this training I’ve invited Ed Yang, who runs one of the most highly-respected PR firms on The West Coast.
To Ed, getting links from sites like Mashable, Tech Crunch, and The Huffington post is just part of an average day’s work.
In fact, businesses from around the world — from the US to Japan — constantly knock on Ed’s door to ask him for his sage advice.
He’s that good. And in this no-holds-barred session, Ed will show you the exact steps to get your business on the radar screen of influential journalists in your industry… and get them to link to you from major media outlets, like CNN, NYTimes.com, and Inc.com.
I can honestly say — with the industry secrets he spills — that this session alone is worth the course registration fee.
Social Media Domination
I’ve invited one of the most influential people in the social media space — Ian Cleary — to unveil some of his best-kept traffic generation strategies.
You see, Ian is a social media puppet-master that’s able to drive traffic anywhere he wishes using his little-known — but extremely powerful — social media secrets.
And in this no-fluff, filler-free interview, Ian will show you how you can do the same thing for your site.
After the session you’ll have a laundry list of super-practical, useful insights that you can apply to your website to get more traffic from social media within minutes.
Local SEO Mastery
If you’re an agency that wants to add a profitable service for clients or a small business that wants more customers, mastering Local SEO is an absolute must.
But when you research how to rank in Google+ Local (also known as Google Places), it’s a minefield of conflicting and confusing information.
That’s why I invited Adam Steele, founder of one of the most sought-after local SEO firms in North America, to reveal the exact process he uses to rank his legal, dentist and plumber businesses to the top of Google+ Local.
Even I was surprised at some of the strategies and techniques he leaked in this training session (they’re internal strategies that are usually kept secret by Adam and his tight-lipped staff).
How To Turn Traffic Into Customers
If you’ve ever wondered: “How can I turn traffic into leads and sales?” then this talk with Rich Page is for you.
I don’t need to tell you that it’s easier to double your conversions than double your traffic.
I invited Rich because he wrote the book on conversion rate optimization (literally). Not only that, but Rich has helped massive companies like Adobe turn more of their traffic into paying customers.
In this video he unveils some of his closely guarded conversion secrets. This is one video you don’t want to miss.
Bryan Harris built his online video business from zero to 6-figures in 9 months. His client list includes names like Gary Vaynerchuk, Noah Kagan and HubSpot.
Even though Bryan is a hard-working guy, there’s no way he could do it alone. In fact, he outsources a good chunk of his business to freelancers around the globe.
Unlike many people that outsource tasks, he never stresses about missed deadlines or flaky freelancers. In this training session, Bryan will take you behind the scenes of his thriving business and show you his air-tight, step-by-step outsourcing process.
When You Enroll Today You’ll Also Receive:
At this point you’re probably saying to yourself:
“Brian, this looks great. But what if I don’t understand something or have a question?”
No problem. I’ve got you covered with these very special bonuses.
The SEO That Works
Private Mastermind Community
SEO That Works is more than a premium training course…
It’s a lively community of smart marketers just like you.
Because the STW mastermind group’s discussions happen behind closed doors, students share amazing case studies and tips that you won’t find anywhere else. Membership to this group of talented marketers is one of the most popular features of SEO That Works.
90-Days of “I’ve Got Your Back” Email Support
If you have a question but can’t make the Q&A calls, no worries.
You can just email me with your question and you’ll get a detailed, personal answer back directly from me.
(You read that right. I don’t pass the buck onto some assistant. All questions about the course materials are answered personally by me).
Simple and easy.
Backlinko Insider Sessions
Here’s where you get access to never-before-seen material from “behind the scenes” at Backlinko.
See how I design my guides, hire freelancers and build my email list.
These sessions contain a ton of exclusive material that isn’t available anywhere else.
Even MORE Insanely Detailed Case Studies
The first version of SEO That Works had a ton of case studies.
But I just added even more real-world examples and in-depth strategy sessions of successful STW graduates.
See how they grew their traffic. Learn from their mistakes. And follow in their footsteps.
As any STW graduate will tell you, I’m constantly updating and upgrading the course material.
And as a charter member of SEO That Works, you get access to these updates at no extra charge.
That’s my way of ensuring that STW an excellent long-term investment for your business.
Here’s What’s New in This Edition of SEO That Works
More than 1,000 business owners have already invested in the SEO That Works training program.
However, I’m always adding insanely-valuable new content to the course. Here’s what’s new in THIS edition of SEO That Works:
Blog Growth Blueprint
With 164 million blogs online, it’s almost impossible for your blog to stand out…or is it?
In this mini-course I show you how I took Backlinko from zero to one of the top internet marketing blogs in 8-months…and show you how you can do the same thing.
More specifically you’ll learn:
The secret to positioning yourself as THE go-to expert in your niche (FAST).
The step-by-step process I used to grow my blog into a 25,000-strong community of raving fans.
How the “M+F Email” gets your foot in the door with the A-list bloggers in your niche (and convinces them to share your content with their audience).
Whether you’re looking to grow a blog for your affiliate marketing, freelance, information product or software business, this blueprint is the fast track to getting more traffic, exposure, and sales from your blog.
Value: $599 (Free With Your SEO That Works membership)
Untapped Traffic Generation Strategies
If you’re looking for more traffic, then this brand-new training module is for you. Here you’ll learn the EXACT step-by-step traffic generation strategies that you can use to bring in traffic on-tap.
You can leverage these strategies whether you’ve got a brand new site or you already have a few thousands subscribers. These proven, tested techniques work just as well either way.
Note: This multimedia module could easily be sold as a course itself. But it’s yours free when you enroll in SEO That Works today.
Value: $599 (Free With Your SEO That Works membership)
Over-The-Shoulder Case Studies and Tutorials
The BEST way to learn anything is to watch someone do it, step-by-step.
That’s why I recently created new “over the shoulder” tutorials and case studies that show you EXACTLY how to execute the most important techniques from the course.
Which SEO That Works Membership Level is
Best for You?
There are two membership levels to choose from: SEO That Works Advanced and SEO That Works Standard.
Here’s more information on each of them so you can choose the membership level that’s right for you.
SEO That Works Advanced
If you want to generate higher rankings and more traffic FAST, then SEO That Works Advanced is perfect for you.
Here’s what you get:
5 Advanced Training Sessions: Including PR Secrets, Social Media Domination, Local SEO Mastery and Advanced Conversions Training.
Blog Growth Blueprint with Brian Dean: This is where you’ll learn how to take a new blog — or an existing blog — and turn it into a traffic and sales machine.
The Complete SEO That Works Business Training Course: This includes full access to all of the training materials (including downloadable videos, worksheets, and audio files).
Untapped Traffic Strategies: The complete step-by-step blueprint for generating targeted traffic on demand.
STW Mastermind Group: Network and learn from fellow SEO That Works students (and graduates!).
90-Days of “I’ve Got Your Back” Email Support: It’s important to me that you get your questions answered quickly and without having to jump through any hoops. When you register for the course you’ll have my personal email that you can use to ask to ask me questions or just bounce ideas off of.
Backlinko Insider Sessions: Get access to never-before-seen material from “behind the scenes” at Backlinko.
Even MORE Insanely Detailed Case Studies: Learn the secrets behind our most successful students.
Over-The-Shoulder Tutorials: Watch me live as I execute the most important techniques from the course.
Lifetime Updates: Future updates and upgrades at no extra charge to you.
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