Dave Dee – The Power Of Copy Unleashed
If you want to grow of your business in the quickest, most efficient way possible continue reading…
We’re going to reveal a secret some copywriters don’t want you to know and it’s this: You Can Probably Create Better Ads For Your Product or Service Than Most High Cost Copywriters And Ad Agencies.
Here’s why: you’re much closer to your business than any copywriter could ever get. You know all your market’s hot buttons and you’re passionate about your product/service.
You just need a formula. A formula that’s been used over and over again by most ‘A-List’ copywriters, including Dan Kennedy those at GKIC.
And we’re not talking about creating “cookie cutter” copy here either.
Have you seen a movie recently? Most movies fit into specific genres: horror, comedy, drama, etc., but they all follow similar formats: the hero kills the enemy, the guy gets the girl at the end, they all live happily ever after, etc.
In other words, most movies follow proven script sequences, or formulas, which have been shown to appeal to movie-goers again and again.
But each movie has a different twist on the plot, interesting characters, and meaningful scenarios that make it different from other movies and that keeps us coming back for more – Hollywood has this down to a science!
In the same vein, we have a formula for writing marketing messages that eliminates a lot of the “guesswork” you have to go through, but can easily be tailored for your own market and offers.
If you’ve never written and ad before, this could be an excellent introduction to writing a sales letter that could shortcut your learning curve. If you’ve got everything down in business except for copywriting, then this literally could be the most important message you’ll ever read.
If you write ads for your business but find yourself “stuck” or ar “unsure” of what works, then this will show you how you can save tons of time and boost the rate at which you grow your business.
If you hire copywriters or outside marketers, this formula is critical so you know whether or not the copywriter you hired did a good job. If you don’t write your own ads (or don’t plan to) then this template will help you sell your product better, not just by using sales letters, but postcards, radio, face-to-face, etc. Because most of the psychology is exactly the same.
If you are a copywriter or do marketing for others, you can use this template as a simple “checklist” to make sure you have included every value-builder strategy, every price objection technique, and every headline tip you might have otherwise missed if you didn’t have this resource to guide you.
Because here’s the truth:
It Doesn’t Matter How Much Traffic You Drive To A Website Or How Many Direct Mail Pieces You Send Out! If You Don’t Have A Message That Sells The Product/Service, Then You’ll Always Struggle
Most of the A-List GKIC members who earn 6 and 7-figure incomes don’t send out mailers with just an order link on them. And when we promote our international events, the SuperConference and Info-SUMMIT, we don’t just send out an order page and expect people to fork over thousands of dollars to attend.
Each mailing, email, or online sales letter has irresistible copy that gets the prospect’s attention, builds the desire for the product or service, and gets the prospect to take fast action.
Yet most marketers skimp on copywriting or don’t put any effort into learning this valuable skill. They just focus on driving as much traffic as possible or testing differing offers.
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