Name Product: David Ogilvy – How To Create Advertising That Sells
COST: $97
Size: 2 GB

What can I learn?
Make your product great and beautiful: A great product allows you to promise great benefits which the product can actually deliver. In addition, your product should look beautiful. Man is a visual animal. If you product looks awful, they conclude that you product is awful.
Sell in the headline and caption: The most people scan pages. They see the headlines and captions. Don’t miss these opportunities to sell your product.
Use news: Often marketers neglect this opportunity (however bloggers often get it). How can you react to topical news? Imagine that there is big news on digital data theft. Depending on what you are selling, you could write an article about preventing data theft, release an ad that your servers are more secure or, if you have deeper knowledge, giving interviews to journalist.

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