Marketing for Product People book by Justin Jackson for non-technical founders and creatives
Name Product: Justin Jackson – Marketing for Product People
Market price: $197
Author: Justin Jackson
Home sale: https://justinjackson.ca/marketingforproductpeople/

Marketing for Product People
Launch your digital product with confidence!

Tired of shipping projects that fail to get traction?
This book will teach you everything you need to get started:
How to build something people want
How to set up your website and analytics
How to build momentum before you launch
A launch plan and checklist
How to get more leads after you launch

Using step-by-step instructions, you’ll learn market research tactics that help surface solid product ideas. Armed with this research, you’ll be able to create your product with confidence, knowing that you’re meeting a legitimate need. No more guessing!
You’ll also learn how to grow a launch list from the moment you start building your product. Don’t worry about launching to crickets. This time you’ll have people waiting to purchase your product on day one.

Table of Contents
Hello World
Define Your Goal
Build Something People Want
How to succeed
Finding your audience
Research
Target their pain
The Lean Marketing Stack
Overview
Setting up Segment
Using Google Search Console
Using Google Analytics
Using Mixpanel
Before You Launch
Two marketing channels to focus on
How to write blog posts that get noticed
How to build an email list
Set a price
Launching
How to build a street team
Your launch plan
Your launch checklist
After Your Launch
How growth works
Get more leads
Guide your leads through the funnel
Close the deal: ask for the sale
Closing Thoughts

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