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Name Product: Lynda – Social Media Marketing ROI (2017)
Market price:   $69
Instructor:    Lynda 
File Size:  90 MB
Home:  https://www.udemy.com/certified-web-application-tester

Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization. Instructor Luan Wise covers the measurements that really matter, how to use Twitter, LinkedIn, Facebook, and Instagram analytics to define and track measurements, and how to use this information to produce actionable insights and drive continuous improvement for your business.
Topics include:
Linking business strategy and social media
Looking at the challenges of calculating ROI
Determining the cost of social media
Defining ROI
Calculating social media marketing ROI
Determining the financial and nonfinancial benefits of social media

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