Name Product: Mark Dawson – Facebook Advertising for Authors Course
Market price: $697
Author: Mark Dawson
Home sale: http://www.selfpublishingformula.com/facebook

Mark Dawson’s
FACEBOOK ADVERTISING FOR AUTHORS COURSE
Facebook Advertising for Authors is the ONLY social media advertising course that is specifically crafted for WRITERS.
It will TEACH YOU EVERYTHING YOU NEED TO KNOW to set up a simple, cost effective Facebook advertising system that will put your writing career into overdrive.
It will show you HOW TO ADD THOUSANDS OF NEW READERS to your mailing list and then HOW TO SELL YOUR BOOKS.

Hello, I’m Mark Dawson.
This EASY SYSTEM distils months of work and thousands of dollars of learning and experimentation to deliver a straightforward guide to put you on the fast track to writing success.
I’m an Amazon, Apple, Kobo and Barnes & Noble best-selling author, as featured in Forbes, The Daily Mail, The Daily Telegraph. The Sunday Times, The Financial Times and on the BBC, and I take all the guesswork out of getting started with Facebook advertising, creating a list-building and sales-generating plan for your writing business.

The system can be set up in minutes with a budget of less than $5 a day. And then it will run in the background, working hard on your behalf to get your books into the hands of readers and push you up the sales charts. Sit back and let it gather new readers, build your sales rank and add to your bottom line. It will give you the time to concentrate on your writing, secure in the knowledge that your career is being developed, and ready to market the next book when it’s ready.

I knew that social media advertising was an area I wanted to get into. I knew that it would work. But it took me a long while to start. I was being held back by a number of misconceptions.

YOU NEED TO BE VERY TECHNICAL TO MAKE ADS WORK
I’m not a particularly technical kind of guy. I’m not great with websites and data and all the stuff I thought I’d need to know to make social media advertising work. Turns out I was wrong. If you are at least a little bit familiar with Facebook, you’ll be able to get ads up and running very quickly. I’ll guide you through the whole process, teaching you the trickier concepts, explaining the jargon and then presenting you with hours of detailed screenflows that allow you to look over my shoulder as I set up and monitor my ads. I will demystify the process and show you how easy it is.

I’M A WRITER. HOW CAN I FIND TIME TO DO THIS?
Facebook advertising takes a little bit of time to learn and set up, but I’ll show you everything you need to know. I monitor my ads every day at 2pm. It takes 10 minutes – that’s all. I’ll show you exactly what you need to do. They run in the background after that. The system that I teach finds new readers for you while you write the new material that they are going to love.

I’M A WRITER, NOT A MARKETER
Successful writers know that you need to wear lots of different hats. The days when you could just write and leave someone else to get your books into the hands of new readers are long gone. And that’s GREAT. I bet you are exactly like me – you want people to love your stuff, and you want to be paid enough so that you can do what you love as your full-time job. Why wouldn’t you want to take advantage of the most effective strategy I have discovered in the last two years to make that a reality?

I’M NOT READY FOR THIS
All you need is a finished book that’s ready to be delivered to readers. THAT’S ALL. I’ll show you how to leverage that book to drive sign-ups to your mailing list (the #1 most powerful marketing strategy that a writer can have). And then I’ll show you how to sell it. Not many writers are using Facebook advertising to boost their career. That will change. Get involved now, at ground level, and give yourself a head start.

IT’S TOO EXPENSIVE
I thought it would cost too much to make a Facebook campaign work as it should, and it is one of the most frequent concerns that I hear from other authors. It’s not true. You can run simple list building ads for as little as $5 a day. And that’s an investment – the goal is to make profit as new readers buy your books.

INTERESTED YET?
Want to know exactly what I’ll be teaching you?
The full course will show you everything you need to know to create ads for list building and sales.
I will show you the precise strategy that I have deployed to add thousands readers to my mailing list and increase the sales of one $6.99 box set by 500%. You don’t need a degree in computer science to pull this off. Apart from a modest budget for ads, you don’t need to buy anything else.
I GUARANTEE you can get this.
I’ll show you a strategy that I am convinced will work for you.
And if it doesn’t, I’ll give you your money back.

Module 1: INTRODUCTION
First, we will discuss WHY we should use Facebook to advertise our books.
Module : FACEBOOK GENERAL PRINCIPLES
We will learn how to use FACEBOOK’S POWER EDITOR, the interface that I recommend for creating our ads. We will examine it, in detail, with the benefit of a detailed screenflow as I explain what everything means.
Then, we will look at FACEBOOK’S AD STRUCTURE: How a campaign is put together, and how each component part interacts with each other.
Module 3: USING FACEBOOK ADS TO BUILD YOUR LIST
First of all, I’ll show you how I have used Facebook ads and the incredible success I have had in adding THOUSANDS OF NEW SUBSCRIBERS to my list.
You might be wondering why you should even have a list. I’ll show you how having one can solve two of the most intractable problems for writers – GETTING SALES AND GETTING REVIEWS.
Then, I’ll show you my three step system for converting those who are interested in my books into fully signed up subscribers. Hook, Line and Sinker – it’s as simple as that.
We’ll look in great detail at how we can CREATE and – just as important – TARGET OUR ADS.
Then we’ll consider how to MONITOR THE AD to make sure that we know they are performing as we want them to perform and, if they’re not, how to diagnose their weaknesses so that we can fix them.
Then, we’ll look at the precise sequence of AUTOMATED EMAILS that I send to new subscribers, how I deliver their free books and how I get them to buy from me once they have finished their samples. I’ll let you have precise swipe copy for that sequence so that you can use it yourself.
Finally, I’ll discuss HOW MUCH SUBSCRIBERS ARE WORTH to me (important so we can ensure that we are making a profit on the exercise), together with sensible strategies for ensuring that our mailing list is kept healthy. And we’ll close with a look at the survey results from when I quizzed 3,000 of my new Facebook subscribers to see how they found the experience of signing up – there is a lot of useful information there to help you optimise your own sign up process.
Module 4: USING FACEBOOK ADS TO DRIVE SALES
We’ll start by looking at the PURPOSE OF USING ADS in this way and the results that I have had.
Then, we’ll look more closely at how we can OPTIMISE OUR AMAZON PRODUCT PAGE to increase the numbers of sales that we make (useful for all your Amazon visitors, obviously).
We’ll look at AFFILIATE LINKS, and how we can use them and stay within the terms and conditions of the Amazon affiliate program.
We’ll look in great detail at how we can CREATE and – just as important – TARGET OUR ADS.
Then we’ll consider how to MONITOR THE AD to make sure that we know it is performing as we want it to perform and, if it isn’t, how to diagnose its weaknesses so that we can fix it.
I spend a lot of time answering questions in a TROUBLESHOOTING session, before we go through another extensive selection of EXAMPLE ADS that are working like gangbusters for the authors who are using them.
BONUS MODULE! Twitter Ads
Prefer Twitter to Facebook? Four hours of bonus content examining how to use Twitter Lead Ads to gather new readers at a cost that rivals other platforms.
BONUS MODULE! YouTube Ads
Video ads are big right now on Facebook. How can you use your video ad on the biggest video platform out there – YouTube? I’ll show you how. This bonus module will be delivered in July 2016.membership-300x107