The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition

Name Product: The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
Market price: $20
Instructor:  Matt Oechsli
File Size:1.7 MB
Home:  https://www.udemy.com/certified-web-application-tester

Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has upended spending patterns across the socioeconomic spectrum, most markedly among those at the top. This completely updated and revised Second Edition brings you up to date on today’s affluent consumers and helps every salesperson understand what has changed and what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients.
Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry. Based on The Oechsli Institute’s latest 2013 comprehensive research, The Art of Selling to the Affluent explains:
Why the affluent don’t perceive themselves as wealthy
How the financial crisis elevated the level of skepticism among the affluent and how this has changed purchasing behaviors
How market and sell your products and services to today’s skeptical affluent
How Amazon and Apple have changed the way people shop
Five ways to strengthen your relationships with affluent women
How to stimulate affluent “buzz” in your market
Who are the emerging affluent and what are the generational differences
Step-by-step guidance on how overcome affluent call reluctance during the sales process
The Art of Selling to the Affluent offers a detailed landscape of affluence today. Get ahead of the competition by understanding how the Great Recession has shifted the mind-set and where the opportunities are moving forward. The affluent work hard for their money. Now it’s your turn to work hard in order to win their trust and their sales.

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