Name Product: Perry Marshall – financial Sozo for entrepreneurs – 2 days live seminar
Author: Perry Marshall
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“Are You Praying for Rain While Standing on the Garden Hose?”
Dear Planet Perry Member,
One of my wife’s best friends is a spunky young mom named Angel. She’d had bulimia in high school that included a stint in the hospital. She thought she was finished with it way back when. But then 8 years ago that bulimia came back with a vengeance. It marched back into her life and slammed with hurricane force. Literally at 1:45pm on a Tuesday afternoon in November. Suddenly she was purging every meal and dropping pounds fast.
She tumbled over the edge of a cliff. Angel really did have a 36-24-36 body. She wasn’t a fashion model, but she was as attractive as anyone can expect a 30-year-old mommy to be. Suddenly she’s 82 pounds and her ribs are showing and she’s gaunt and pale and her butt and breasts are flat and her jeans are baggy and her arms are bony and we’re imploring Angel Angel please, you’re so skinny and you’re going to kill yourself, please please please get some professional help and start eating…
…yet when she looks in the mirror every brain cell is SCREAMING, “Angel, YOU ARE SO FAT!!!”
I had never confronted anything like this before and it was one of the most truly bizarre things I had ever witnessed. Laura and I kept wanting to say, “Snap out of it!” as though she could just suddenly decide to start eating. But she couldn’t. Something deep inside her belief system was desperately wrong and until that changed, nothing would change her behavior.
It was her love for her children that forced her to dig in and deal with it. Because logically she knew (and yes she really did know) that she could very well end up killing herself if she didn’t get to the root of this problem, this belief, this rogue program. And her kids would lose their mommy.
There are different levels of knowing. All of us have beliefs that are different from what we say we believe or want to believe.
The essence of self-improvement is changing these beliefs. It’s not the same as changing a creed or fixing your attitude. The human mind contains a marvelously complex piece of software and all kinds of little programs – viruses, if you will – get implanted. Sometimes intentionally but as often as not it’s accidental.
So here Angel is with a major crisis on her hands. Laura can’t fix her, her husband can’t fix her, and she doesn’t know how to fix herself. Laura’s in crisis intervention mode trying to put band-aids on the problem for her friend and something needs to be done.
Little by little, Angel makes headway:
She finds a counselor whom others say is really really good at this stuff. (80/20 applies to counselors too, by the way – 5% of the counselors achieve 50% of the results, and the patients of the other 95% are throwing darts in a blizzard. I have pretty much the same opinion about therapists as I have about MBA’s.) This guy turns out to be really good. He asks such good questions.
She goes on an anti-depressant for awhile and it definitely does get things under control
Her friends take care of her kids and help with house work so she can devote some time to herself
She starts journaling – pouring out feelings and thoughts and attitudes onto a piece of paper so she can begin to talk to her inner self and get to the bottom of those beliefs

Slowly but surely, Angel re-programmed those beliefs.
Every single one of those changes was important, but from what I can tell the thing that helped her the most was the journaling. And the most important part of that was listening to herself journal. Listening to herself for the very first time. Not listening to her mother or whatever other voices were shouting for her attention and sanity.
Because in those quiet moments away from the distractions and the kids, God would speak to her too. Memos from the Head Office: Angel, don’t you know how much I love you? Angel, you know what I like about you? I like the way you cradle your son and sing to him in the afternoon and play with his toes… Angel, you don’t need to do anything, you don’t need to be anything, you don’t need to fix anything, I don’t just love you, I like you, just the way you are.
Angel would write these words down as they came streaming in, and she would experience those beliefs being transformed at the deepest level. Software patches from the Master Programmer.
Angel’s Epiphany was: When she began to love herself just as she was already loved… as she became willing to bless herself even as she was already blessed… that’s when she experienced the healing balm.
She stopped trying to kill herself. She’s not bulimic anymore. She’s healthy and she’s as lovely as anyone expects a 38 year old mommy to be. Hear the sound of thick wooden doors splintering and iron chains breaking. Joy as a prisoner is released from her cell.
Do you have financial anorexia? Where you never can seem to get a good solid meal? Do you have financial bulimia where you engorge yourself with success but then vomit it all up and have to start over?

Another story. This time it’s about me…
I’d been working at my first “real” sales job for a couple of months. Totally wet behind the ears. My boss scheduled a trip to Detroit to get me some sales training.
The morning of my trip I woke up with a start. It was 8:00am.
My FLIGHT was at 8am.

I lived 40 minutes from O’Hare airport.
I bolted out of bed frantically. I jetted in and out of the shower, pulled my pants on and Laura drove me to the airport.
Don’t you HATE that thick, sticky sensation of panic and adrenaline coursing through your body? A feeling almost like narrowly avoiding a car accident. Liquified stress throbbing in your veins. My head was numb.
As Laura drove, I booked a later flight from my cell phone and I stumbled to the gate just in time for a 9:55 takeoff.
I wasn’t the only guy who was frantic. Fred, my boss, heard from one of the other reps that I was missing. He couldn’t get me on my cell and he thought I’d gone AWOL.
I got to Detroit, rented a car and navigated the I94 expressway. I arrived at the firm (I was a commissioned sales representative for this company, you understand) at Noon Detroit time – just in time for lunch.
I had to know what had gone wrong with my alarm clock. When I got home late that night I carefully examined it. Yes, the alarm had been set. Yes, it had been set to the right time. Yes, the volume control was “up”.
So far as I could possibly tell, my alarm clock HAD gone off, just like it was supposed to.
And I hadn’t merely hit “snooze.” I had hit the off button and gone back to sleep.
I NEVER did that on ordinary days.
Nope. Just on days when it really mattered.
Why did I do that? What was going on?

Have you ever done that?
If you’re constantly on the edge of success and you suddenly miss a key appointment like that, it’s just like that compulsion to stand in front of the refrigerator and eat ice cream and destroy yourself.
If you compulsively gamble or have anorexia or financial self sabotage; if you cut or pull hair or drink or battle food or sex addictions, willpower will eventually fail you. You have to re-write your inner software or you’re doomed to stay on the same treadmill.
Yeah, I know. This seems really depressing. But I’ve gotta start by telling you the facts. I resolved to get to the bottom of this.

It was abundantly clear to me that this type of problem is THE #1 reason why people fail in business. Even though they know, in theory, how to succeed, and spend tens of thousands of dollars on education. Even though they invest hundreds of thousands or millions of dollars starting businesses. Because financial demons are really no different from anorexia or compulsive eating or alcoholism.
Purging Your Inner Head Trash, Personal Demons
and Financial Self-Sabotage:
The Story of My Own 20-Year Quest

About five years ago I was gunning hard, running mach 2 with my hair on fire, growing my business, putting down roots, applying appropriate amounts of paranoia and diligence.
And I could feel myself getting tired. Not just “need some sleep” tired, but emotionally tired. Like, “Dang, I need to slow down and get some rest. Maybe take a long vacation. I need to read, re-charge, re-orient myself, gather my energy for the next surge of creativity.”
I was also becoming more aware of inner emotional garbage that needed to get cleaned out. I had some, Laura had some; we didn’t know just how much but we did know that we’d made an attempt a few years before and ultimately had shoved it all back in the closet and gotten busy with other things.
It was the end of the 2007 Bobsled Run. I had just reached a point where I could take my foot off the gas and breathe easy for a bit. I vaguely expected that I might take some time off, recharge my batteries and press forward.

My ‘inner self’ had different plans.
No sooner had I hit that “OK you can coast for just a bit” spot than some inner voice said, “Alrighty now, it’s time for Mr. Perry to shut down for repairs.”
Literally at ten o’clock on a Thursday morning, it hit. I tumbled into this black hole. I was an erratic emotional mess for about six months. Suddenly everything I’d been shoving down came up. I sort of vomited stuff up for the rest of the year.
This is the kind of spot where a lot of guys buy a Porsche, join a health club and find themselves a 28-year-old bubbly blonde mistress.
I managed to not do anything quite that stupid. But I truly was a mess and suddenly I became acutely aware of a bunch of problems I’d been ignoring. It was as though whatever anesthetic or denial that was maintaining the peace evaporated. I was unhappy with all kinds of things, and just because you have a successful biz doesn’t automatically fix all the other departments in your life.
(Having a successful business can cause you to neglect all the other departments in your life, though, and I was certainly guilty of that.)
I put a bunch of stuff on the back burner and dug in. I approached it the way I’d approached speaker design and engineering and marketing mania: I completely immersed myself & attacked it with full force. In some ways it was the hardest kind of work I’d ever done in my life because I was fighting my inner demons.

Shall I list the various approaches I experimented with?
“Lay on a couch and talk to a shrink” therapy
Neuro-Linguistic Programming (NLP)
EFT “tapping” on acupressure points
Positive Affirmations
Left Hand-Right Hand journaling (“non-dominant hand exercises”)
Theophostic prayer
Extended group therapy (I spent a week of total immersion in California with six other people, facilitated by an experienced counselor, working on our ‘stuff’. Grueling. Incredibly insightful.)
Sound Therapy
Energy Healers
Long, deep, self-indulgent conversations with my friends about our respective “junk”
Long stretches of prayer, begging and groveling and all that

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Perry Marshall – financial Sozo for entrepreneurs Live seminar(
Perry Marshall – financial Sozo for entrepreneurs Live seminar(
Perry Marshall – financial Sozo for entrepreneurs Live seminar(
Perry Marshall – financial Sozo for entrepreneurs Live seminar(
Perry Marshall – financial Sozo for entrepreneurs Live seminar(
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