Peter Z McKay-Acadedmic Business Textbooks Collection
Name Product: Peter Z McKay-Acadedmic Business Textbooks Collection
Market price: $57
Instructor: Peter Z McKay
Larry Kurtz – Contemporary Business 12e [ebook (PDF)]
Description Introducing students to the world of business is interesting, fun, and challenging – especially with the tried-and-true new edition of Boone/Kurtz’s Contemporary Business 12e.
Contemporary Business 12e contains all of the most important introductory business topics, using the most current and interesting examples happening right now in the business world. The authors have incorporated a new business case throughout – focusing on The Second City – to bring business concepts into a realm that students are excited about.
Opening new doors of possibility can be difficult. Contemporary Business 12e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople.
Richard Daft – Understanding Management 6e [ebook (PDF)]
Description UNDERSTANDING MANAGEMENT, Sixth Edition provides an engaging survey of modern management practice that seamlessly integrates classic and contemporary principles. Rather than concentrating on large global enterprises, the text focuses on dynamic small to mid-sized “local” businesses and entrepreneurial issues, giving students valuable real-world insights and practical skills they can readily apply when beginning or continuing their careers. To help students deepen their understanding and hone their skills, numerous skill-building and application exercises appear in every chapter. UNDERSTANDING MANAGEMENT also features a streamlined format and impressive ancillary package that make it affordable, flexible, well-suited to any course, and effective for students of diverse backgrounds and interests.
Richard L. Daft, Ph.D., is Associate Dean for Academic Programs and the Brownlee O. Currey, Jr. Professor in Management in the Owen Graduate School of Management at Vanderbilt University. Professor Daft specializes in the study of organization theory and leadership, and enjoys applying these ideas in his roles as Associate Dean. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management Education. he was the Associate Editor-in-Chief of Organization Science and served for three years as associate editor of Administrative Science Quarterly. Professor Daft has authored or co-authored 12 books and has also authored dozens of scholarly articles, papers, and chapters. His work has been published in Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Journal of Management, Accounting Organizations and Society, Management Science, MIS Quarterly, California Management Review, and Organizational Behavior Teaching Review. Professor Daft has been awarded several government research grants to pursue studies of organization design, organizational innovation and change, strategy implementation, and organizational information processing. Dr. Daft also is an active teacher and consultant. He has taught management, leadership, organizational change, organizational behavior, organizational theory, and organizational behavior. He has been involved in management development and consulting for many companies and government organizations. –This text refers to an out of print or unavailable edition of this title.
Kenneth Clarkson – Business Law: Text and Cases [ebook (PDF)]
Description Comprehensive, relevant, and meticulously up-to-date, BUSINESS LAW, Eleventh Edition, combines in-depth coverage of business law in a unique student-friendly format. It delivers a classic blend of black letter law and cutting-edge coverage of contemporary issues and cases – making the law accessible, interesting, and relevant for readers. It provides an excellent assortment of cases, ranging from precedent-setting landmarks to the most recent decisions. Ethical, global, and e-commerce themes are integrated throughout the text, which also emphasizes critical-thinking skills. Numerous features and exercises ensure that students have a solid understanding of chapter concepts. In addition, the text’s unmatched support materials include innovative online study tools (available on the text’s companion web site: http://www.cengage.com/blaw/clarkson) that will help maximize efforts and improve results. It’s no wonder that BUSINESS LAW, Eleventh Edition, is used by more colleges and universities than any other business law text.
FitzGerald & Dennis – Business Data Communications and Networking [ebook (PDF)]
Description Over the past few years, many fundamental changes have occurred in data communications and networking that will shape the future for decades to come.
Updated with the latest advances in the field, Jerry FitzGerald and Alan Dennis’ 10th Edition of Business Data Communications and Networking continues to provide the fundamental concepts and cutting-edge coverage applications that students need to succeed in this fast-moving field.
Authors FitzGerald and Dennis have developed a foundation and balanced presentation from which new technologies and applications can be easily understood, evaluated, and compared.
Boone & Kurtz – Contemporary Marketing [ebook (PDF)]
Description Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
CKR (3 authors) – International Business: Strategy, Management, and the New Realities [ebook (PDF)]
Description CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator’s Consortium that supports and connects students and instructors worldwide.
This text is for business students and professionals interested in learning about the impact of international business and emerging markets.
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