[Image: 12-Steps-Business-Case-Development.png]

Name Product: Sorin Dumitrascu – 12 Steps Business Case Development
Market price: $97
Instructor:  Sorin Dumitrascu
File Size:1 GB

The Compact Guide of Business Case Development Success. Be Ready to Present your Case and Win.
After completing this course, you will be able to build an effective business case. You will understand what makes a
business case, how to prepare one and how to design business cases to persuade decision makers.
Understanding what is a good business case will be followed by a description of the functions and elements of a business
case. You will learn how to research and what to research in order to prepare yourself and how to align business case with
organizational strategy.
Finding the best angle and making an effort to polish your business case will increase your chances. So, you will learn
about the principles of business case design to respond to your identified decision makers.
A 12 Steps approach will guide your learning and practice:
*Choose your business idea,
*Define your business objective,
*Determine the functions of your business case,
*Prepare a generic structure of a business case (marketing components included),
*Research your business idea by needed topics and using appropriate research methods,
*Analyze and compile results of research,
*Align business idea, strategy and processes,
*Determine the best angle to sell your business case,
*Write your business case content,
*Adapt your business case to various decision makers,
*Emphasize high impact elements, and
*Prepare to ‘sell’ your business case.
So, if you want to learn how to develop a business case, for work or in your personal projects this course is for you.
It’s simple, compact and guides you step by step.Thank you for considering my course! If you are interested, go ahead, and
hit that apply button!
What am I going to get from this course?
*Over 24 lectures and 2 hours of content!
*After completing this course, you will be able to understand the benefits, functions, elements and marketing components
of a good business case.
*After completing this course, you will be able to research and align your project with given business processes and
corporate strategy, and identify the best arguments to convince decision makers.
*After completing this course, you will be able to build and design your business case documentation for impact and

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