STM – The 6 Week Affiliate Mastery Challenge
Day 1: Many aspects of AM covered + some practical tasks. You’ll learn about the various entities involved and will start setting up a tracker, server, business website, will join an affiliate network, etc.
Day 2: Introduction to the different media channels, ad types, major traffic sources and how user intent is a critical underlying factor.
Day 3: Verticals and offer types.
Day 4: Different bidding modes and commission models.
Day 5: The affiliate marketing tool kit. Here you’ll be run through all the tools you need to start campaigns on the right technical and creative footing.
Day 6 live delivery: A short recap of the week, Q&A and a live run through of setting up a website, hosted email, etc.
By the end of week 1 you will have a cost effective setup that makes you feel like a real marketer, and to the outside world, a reputable business. You’ll be comfortable with a number of design and technical tools and will have a good overview of the various entities that operate in this space.
Day 1: Shallow dive on Facebook as a traffic source. A cursory overview of FB to demonstrate some of what we learned in week 1.
Day 2: Split-testing and tracking. How to do it, why it’s critical.
Day 3: The maths of affiliate marketing and lead generation, statistical significance. Let’s be honest: this is hard for 99% of people. I’ll help you demystify and practically implement it.
Day 4: Angles and conversion psychology.
Day 5: Brainstorming angles. Learn how to sit down and pump out ideas – both silly, amazing and stupid.
Day 6 live delivery: we will set up a direct-linked campaign on a Mobile DSP and go through the basics of configuring a campaign on any traffic source, checking tracking, etc.
By the end of week 2 you will have a much better grasp on tracking fundamentals, maths, angles/copywriting and will deploy a test campaign after brainstorming angles. You’ll learn how real marketers test angles. Consider this an angle bootcamp!
Day 1: Analysis of weekend data, then market research.
Day 2: Introduction to funnels, lead quality and the role of landing pages.
Day 3: Introduction to Muse and lander creation. Let’s pump out some landers!
Day 4: Technical setup and tools. The apocalypse (kidding!). We roll out a VPS server, buy a domain name, and get things ready to upload a live landing page. If you suck with this sort of stuff, pay close attention to this day.
Day 5: Confounding variables and what can affect your campaign performance.
Day 6 live delivery: Campaign setup on an RTB-based platform. I’ll run you through getting a campaign up to use that pimp lander you made a few days ago.
At the end of week 3 you’ll be rearing to go. Whoa there tiger! We’ll be unleashing you next week when you start crafting and deploying even more campaigns on another traffic source. For now, you’ll roll out a campaign to test your lander and provide practice drilling down into landing page data.
Day 1: Analysis of campaign tracking and real user monitoring data.
Day 2: Introduction to a large scale traffic source.
Day 3: Further discussion of a large scale traffic source.
Day 4: Elements of your campaign to test and how to prioritise these.
Day 5: How to better understand your market and sell to them. We go over various tools and tactics to leverage in your campaigns.
Day 6 live delivery: initial research and live set up of another campaign. We will go through the creation of a campaign from start to finish. We’ll go over best practices for the traffic source.
By the end of week 4 you will be pumped. You will roll out a well-designed campaign that will collect data over the weekend. From here on out you’ll be sharpening your skills and refining your campaigns.
Day 1: Discussion of data from campaign. Where to go from there, nuances and how to optimise.
Day 2: The science of AM. That’s right, science. This was inevitable.
Day 3: Productivity techniques and time-management. We’ll talk about how to streamline your workflow. We’ll even talk about outsourcing!
Day 4: Brainstorming and research. You’ll be tasked with launching yet another campaign. Let’s build experience and reinforce your knowledge!
Day 5: We will talk click loss and why you should split-test networks. Common misunderstandings will be resolved!
Day 6 live delivery: guest call with industry expert on topic TBD. I won’t tell you who will be in this slot. but they will have an attractive accent.
By the end of week 5 you’ll be comfortable deploying campaigns on virtually any traffic source and will have a firm grasp on testing methods as well as how to “keep calm and process data”.
Day 1: Discuss campaign data so far + ways to squeeze more out of campaigns. This week may be cut a little short with STM London around the corner, we shall see. If so we will condense the content into a few days only.
Day 2-3: Case studies on various traffic sources by guest presenters. Likely not live this round but Q&A will be actively manned!
Day 4: Other traffic sources, emerging markets and crazy ideas/studies.
Day 5: Where internet marketing is heading and how affiliate marketers fit in. Consider this a Zeitgeist-ish lecture. We’ll reiterate what you should be focusing on to be succesful in 2015.
Day 6 live delivery: wrap up
At the end of the course your brain will be humming like a marketer.
You will get over thirty affiliate marketing cheat sheets and resources that won’t be available elsewhere, as well as priority support/Q&A during the training.
You’ll master traffic sources. You’ll have campaigns running that are generating conversions! Your early campaigns might even be working too – who knows how life will reward your efforts!