UpViral – Viral Launch Formula
Case Study: $38,458 in Sales Using An UpViral Pre-Launch
We already know that viral giveaways are incredibly effective to build up large email lists, but how effective is it to drive more sales?
Recently Karl Schuckert & Chase Bowers put it to the test by using UpViral when he launched ShopifiedApp, a new Shopify dropshipping application.
So… was this effective? You bet!
Let’s dive into the case study so you can see exactly what steps they took – and what the results were.
Creating buzz using UpViral
The key objective behind the Pre-Launch activities was to build up buzz and a list as quickly and cheaply as possible.
To start off they created a Pre-Launch campaign using UpViral. This campaign was broken into three phases:
A – Build a waiting list prior to the launch.
B – Leverage that list once the product went live.
C – Run another UpViral campaign during launch.
Phase A: Build a Pre-Launch Waiting List
The idea behind building their email list was simple. They created an opt-in page where people could join their waiting list – so they would be the first to know once the new app would be available.
Phase B : Turning The List Into Sales
From all the leads they grabbed during the pre-launch Beta Access campaign, Karl and Chase created a sequence of nurturing emails.
All of these emails enlisted the Discount Coupon that would give all subscribers a $10 discount on the lifetime pricing of ShopifiedApp.
The email nurturing campaign on the leads gathered from UpViral helped them generate 67 extra sales worth almost $20,000 ($19,939 to be exact).
From the 605 leads they captured during the pre-launch campaign, more than 10% converted into paying customers using the Discount Coupon.
Phase C: The Post-Launch Follow-Up
After the successful pre-launch campaign, Karl decided that he would also go for a campaign during the launch.
They created a Facebook retargeting ad and targeted it to everyone who visited their sales page without making a purchase.
The goal was to get people who were on the edge of buying ShopifiedApp into their UpViral campaign, in order to “seal the deal”.
Below you’ll see the Carousel & Video Ads they ran during the campaign: